A little about Justin Noah

I have a deep interest in driving extensive forms of research that result in well-informed designs with the intent of being people-first.

My experience with UX projects have allowed me to understand the users’ pain points, thereby allowing me to design relevant UX touchpoints with complimentary aesthetics to enhance the overall user experience whilst measuring users’ levels of engagement with the products to further iterate in the process.

In return, I have implemented usability tests on the updates and made modifications to the software and application designs by verifying its technical viability and effectiveness – an iterative process in which I believe successful products need to go through in order to maximise product utility.

My role with the Design Innovation (DI) team at SUTD have also allowed me to propose ideas through interpreting and reflecting on clients’ justifications of beliefs and values, helping team members summarise, report and reflect on progress of solutions in an organised and comprehensive manner.

This is coupled with the help of User Experience (UX) elements using sketches, storyboards, wireframes and user flow charts based on user requirements and expectations, helping to draw and present an idea accurately to the team members with appropriate design approaches to translate ideas into design solutions.

Qualitative Research

I started my career as a researcher, which allowed me to gain a great deal of experience conducting in-depth interviews and qualitative research methods.


In my first visual design job, I had the opportunity to perfect my prototyping skills. My favourite collaborative tools are Figma and Miro.

UI Design & Branding

In 2020, I had the honour of graduating from the Goldsmiths University of London's Ba(Hons) Design Communication programme with a First-Class Honours.